Ecommerce search engine optimization (SEO) is an effective digital marketing strategy to generate revenue for your online business. Learn how to leverage SEO for your ecommerce site in this guide!
What is SEO for eCommerce?
SEO for eCommerce is a digital marketing strategy that aims to optimize an eCommerce site to appear higher in search engine results pages (SERPs) . This typically involves optimizing product pages, improving page load speed, researching and targeting keywords, and more.
SEO for eCommerce
Why is eCommerce SEO important?
SEO for eCommerce is important because eCommerce stores run on online sales . While you can reach users through a variety of digital channels, from paid marketing to email to social media, SEO is one of the most effective channels because it allows you to reach users at the exact moment they need you.
Expert opinion
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There’s so much coming up for eCommerce customers this year! The first thing that comes to mind is how Search Generative Experience (SGE) is going to revolutionize SEO as we know it. SGE will introduce conversational search to search engines, making the search intent of our product and category pages and blog posts all the more important to optimize for SEO.
Another important factor is EEAT : Expertise, Experience, Authority, and Trustworthiness. This factor is even more important for e-commerce businesses because we need to convince users not only at the site level with a solid checkout experience, but also at the product level with star ratings, reviews, etc.
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SHANNON P.
Senior Consultant and E-Commerce Expert
Additionally, search engines like Google provide enhanced results for e-commerce-based searches, such as “brown shoes size 6.
What tools should I use for eCommerce SEO?
Before diving into eCommerce search engine optimization, it’s important to have a toolkit. While there are plenty of free SEO tools out there, you’ll likely find more flexibility and possibilities in a paid tool.
Here are our recommendations:
Google Keyword Planner
Learn how to use these eCommerce SEO tools in your strategy below!
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How to Create an SEO Strategy for Ecommerce
These tips will help you implement an effective SEO strategy for e-commerce:
Check your site’s SEO with a tool like Screaming Frog
Understanding your business growth goals for the coming years
Observe your sales and/or customer support teams to understand your market
Set specific, measurable, achievable, realistic and timely SEO goals.
Set up your analytics and tracking tools, such as GA4 and Google Search Console.
Once you have completed the above steps, you can start doing SEO for your eCommerce website.
How to get started with e-commerce SEO?
Learn how to get started with e-commerce SEO with these best practices (for a more in-depth look, check out our guide to SEO basics ):
1. Focus on product page SEO
Every eCommerce site has product pages. These are the pages you most want people to land on because that’s where purchases are made. That’s why it’s essential to follow SEO best practices for product pages .
One of the best ways to do this is to target some of the best eCommerce SEO keywords and incorporate them into the pages.
Be sure to include information about each product and insert relevant keywords into that information. You should also consider focusing on long-tail keywords—those that have multiple words—to target more specific search results.
Product information for a pillow on the Target website
In addition to using keywords, you should include multimedia elements on these pages, such as images and videos . This makes the pages more attractive, which helps increase website traffic and improve your ranking.
You may also want to consider optimizing your product listings on online marketplaces like Etsy and Amazon.
